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Engaging water users for improved efficiency

Waterwise annual conference
21-22 March 2012, Lady Margaret Hall, Oxford

More information and registration…

The 2012 Waterwise conference takes “Engaging water users” as its theme. Getting water users to think about how they use water is a fundamental challenge for water efficiency, with the journey from awareness to action far from clear. The conference will explore successes and failures of past attempts to improve water efficiency, drawing conclusions about the best ways to get people to engage and take action:

“Encouraging water users to think about how they use water is a fundamental challenge for water efficiency. Getting them to take that vital next step into acting upon that knowledge is an important piece of the puzzle. From newsletters to events, supermarket giveaways, home retrofits, retweets and Facebook likes, there are more ways than ever to interact with the people who use water.”

Water minister Richard Benyon will deliver a keynote address on the opening evening of the conference. Other speakers will include:

  • Professor Sir John Beddington, Chief Scientific Adviser to the UK Government, on the importance of water efficiency and the water agenda;
  • Ian Barker, Head of Water at the Environment Agency, on drought and engagement in times of urgency;
  • Marian Spain, Ofwat policy and communications, on moving towards a water-saving culture;
  • Pamela Taylor, Water UK CEO, on shared responsiblity in engaging customers.

The conference will also feature a water efficiency exhibition and panel discussions on understanding water users, methods of engagement, and cooperation in communication.

Waterwise is an independent, not for profit, non-governmental organisation focused on decreasing water consumption in the UK and building the evidence base for large scale water efficiency.

More information and registration…


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