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New campaign urges Scotland to go greener together

The Sustainable Scotland Network reports on a new campaign from the Scottish Government to encourage more pro-environmental behaviour.

Sustainable Scotland NetworkThe Sustainable Scotland Network helps local authorities to improve performance on sustainability and reports on sustainable development news from Scotland.

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On 17 January the Scottish Government launched a new national campaign that seeks to empower everyone to go ‘greener together’ and play their part in creating a greener, cleaner Scotland.

The new Greener Together campaign demonstrates that both large and small actions can collectively make a difference. The campaign will be delivered via TV advertising, social media and digital activity and a one-stop website, which provides support and tools to help people take positive action, including the option to develop individual ‘greener plans’.

The campaign will also be supported by a seven-week national information roadshow that will visit towns and cities across Scotland.

A variety of organisations are supporting the campaign including WWF Scotland, Energy Saving Trust, Zero Waste Scotland, COSLA, Energy Saving Scotland Advice Centre, Consumer Focus Scotland, Scotland Food & Drink, Scottish Natural Heritage, Scottish Retail Consortium and Citizens Advice Direct.

Welcoming the launch of the campaign, WWF Scotland’s Head of Policy, Dr Dan Barlow said:

“Securing a future for our planet requires many of us to change the way we live and the Government has a key role in supporting and enabling all of us to reduce our environmental impact.

“WWF Scotland look forward to seeing this campaign rolled out and developed further as an important part of delivering a low carbon, zero waste future for Scotland.”

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